A Look At Atlantic City Casinos 0
The Atlantic City Press has a great article looking back at the past year and forward to this year for each Atlantic City casino. Click here to see all of the analyst comments. Below are the bullets for each casino. I covered most of this as it was announced (go me!), but here’s a consolidated list.
Trump Plaza Hotel and Casino
Opened: May 14, 1984
Owner: Trump Entertainment Resorts Inc.
Employees: 2,187
2009 revenue: $202.3 million
Trump Plaza’s dismal performance in 2009 included a 28.7 percent decline in table game revenue and a 20.2 percent drop in slot winnings. The property will likely fall below $200 million in revenue in 2010. In 2005, it had more than $303 million in revenue.
This Boardwalk casino could use a facelift. Not much has happened since the casino floor was remodeled in 2006. Its architecture is hopelessly outdated. The Boardwalk entryway is like a portal to the 1980s.
Whoever wins in the bankruptcy fight over the Trump casinos will have to decide whether to unload the Plaza or upgrade it to take advantage of its prime Boardwalk location.
In what seems far-fetched now, in the pre-recession days of 2006, casino titans Donald Trump and Steve Wynn briefly played with the idea of redeveloping the Plaza into a
$3 billion megaresort.
Trump Taj Mahal Casino Resort
Opened: April 2, 1990
Owner: Trump Entertainment Resorts Inc.
Employees: 4,097
2009 revenue: $446 million
Donald Trump once boasted that this Indian-themed gaming palace was the “eighth wonder of the world.” Although it falls short of that lofty assessment, it did prove to be one of the few casino standouts in a dreadful year. The Taj joined Borgata as the only casinos that avoided double-digit revenue declines. For the Taj, it was 7.6 percent.
Moreover, the Taj was the only casino to have only a single-digit decline in both slot and table game revenue. Taj’s ace is its new 800-room hotel tower. Opened in Labor Day 2008, the $255 million expansion has generated extra hotel and convention business without using slot machines or table games as the main attraction. The tower is completely gaming-free.
Taj’s new owner will get the new tower, a remodeled casino, surrounding property good for expansion and the world-famous Steel Pier amusement park. Trump Entertainment flirted with redevelopment plans for the historic pier, but always lacked the money. With the right vision, and enough financing, a revamped pier jutting 1,000 feet over the ocean could become, well, the “eighth wonder of the world.”
Trump Marina Hotel Casino
Opened: June 17, 1985
Owner: Trump Entertainment Resorts Inc.
Employees: 1,799
2009 revenue: $162.6 million
Trump Marina is the cellar-dweller for gaming revenue. Overshadowed by Marina District neighbors Harrah’s Resort and Borgata, the smallest of the three Trump casinos pulled in only $10 million in revenue in December. That was 25 percent lower than December of 2008.
For 2009, Trump Marina’s slot winnings plummeted 19.2 percent, to $125.3 million, and table game revenue fell 23 percent, to $37.3 million. Its total revenue of $162.6 million was even less than the $176.6 million that the tiny Sands Casino Hotel had in its last full year of operation in 2005.
The Sands closed down in November 2006 and was imploded a year later to make room for a proposed new casino. Analysts wonder whether Trump Marina awaits the same fate. Efforts to sell the Marina for $270 million failed last year, and now the casino is part of the Chapter 11 bankruptcy battle for the entire Trump Entertainment gaming empire.
Icahn is vying with a bondholder group backed by Donald Trump for control of the Trump casinos. A U.S. Bankruptcy Court judge is scheduled to rule in February whether Icahn or the bondholders will take over.
